Grow Your Brand On Social Media With Semalt SEO Agency
We now live in a world where most businesses use social media, and many of these businesses go about it the wrong way. While you can spend hours creating great content, consistency is what grows your brand on social media.
In this article, we will be exploring how to grow your brand awareness on social media. We will also be highlighting why consistency is the backbone of businesses currently succeeding on social media.
What Is Consistency on Social Media?
When people think about consistency on social media, they usually think it's about how often they make posts. In reality, there's a lot more to consistency than posting content every other week.
Consistency on social media also involves how you manage your brand voice, design, and the content you publish or interact with. All of these elements come together to create a consistent brand.
How To Grow On Social Media
Consistency forms the foundation on which your brand will grow. So businesses that constantly change their voice or identity only end up confusing their audience and fail to build loyalty with their customers.
Here are three tips to help you maintain consistency on social media
Tone Of Voice
Customers seek a deeper emotional connection with brands, and one way to do this is by showing emotion in the tone of your voice. Brands express their emotions in how they frame their messages.
With the right messaging comes consistency. Brands need to maintain this tone of voice consistently, or they risk confusing their audience. This doesn't mean that every post or caption you use must be the same. Rather it is that you should stick with a pattern.
Your tone should be determined by the type of audience you're targeting.
Design and Color Palette
A consistent brand image, logo, and color palette makes it easier for viewers to recognize your brand. Sticking to one image of your brand across all social media platforms improves uniformity, and viewers will always know what colors and logos they expect to find on your page.
Brand content is critical to the identity and growth of brands on social media. Using quality images, videos, posts, etc., to inform, sell and entertain your audience is a straight road to success.
Posting content relevant to your niche gives your audience reasons to visit your page. Any basketball fan expects to see basketball posts on NBA's official Twitter account. If you visit Nasa's Instagram page, you want to see space science content, not politics. If any of these brands switch the content they post to include things unrelated to them or their industries, their followers may not be so enthusiastic about revisiting it.
Improving Brand Awareness on Social Media
Stirring up brand awareness is the primary reason why businesses use social media. 93% of marketers say their social media marketing efforts have indeed increased business exposure.
But consistency remains vital to the process.
Without consistency, social media pages will struggle to gain clicks, reads, and following. People follow social media accounts to continue enjoying whatever drew them in initially. So ask yourself: "Why do people follow us?"
Once you have an answer, you can post consistently and with the right content, creating a reputation and authority amongst your audience. With more followers, you can also enjoy a wider network of word-of-mouth referrals. That means more followings.
As more people visit your profile and engage with your posts, your content begins to appear in discovery pages and influencers' mentions, and you can start riding the wave of trending hashtags.
Over time, all of these have become significant sources of brand awareness on social media.
As you build awareness, you also make your brand more recognizable. The more people interact with your posts, the more your brand image is imprinted in their minds. This makes it easier for your brand to be recognized and valued offline.
Benefits of Being Consistent On Social Media
Increase in conversions
Keeping your audience in the loop with your latest products, special offers, and news updates have been made a lot easier thanks to social media. Consistently posting relevant information can help you receive more conversions on social media.
Studies show that 57% of customers follow brands on social media platforms to learn about their products and promotions. This means that every follow you have is a lead. You can capitalize on that by using CTA (call to action) within your posts.
With consistent content that captures viewers' interests and CTAs, brands are most likely to convert leads into repeat customers.
Have a strong relationship with your audience
Now more than ever, consumers want to speak, interact and buy from the person behind the brand. Businesses need to learn to evolve in the way they interact with their customers. Social media has made it possible for brands to stay at the forefront of consumers' minds with limitless opportunities to interact directly.
Nothing beats social media for personalized customer experiences. Smart brands talk to their customers directly because it's the fastest way to fix problems and answer questions, and customers rarely forget personal interactions with brands on social media.
Unlike the traditional way of talking to customers, social media gives brands a way to be less formal. It isn't uncommon to find brands being casual and having fun with their audience. While you should be careful with how brands interact with their audience on social media, brands shouldn't be afraid to have some fun.
It has the potential to be an excellent return on investment (ROI)
The reach of social media has made it the best marketing tool in the current market. Most marketing departments have invested resources in seeing that they create quality content and maintain a consistent social media presence.
What do they get in return? Conversions. Social media platforms like Facebook, Instagram, and Twitter have all created ads and shopping features for brands that want to reach the billions of users on their platforms. These features also help users purchase products and services on social media, helping online stores achieve better ROI.
How To Be Consistent Online
Understanding Your Audience
Marketers who understand their audience clearly understand what their audiences need. They can tailor the content they create to address their audience directly.
To understand your audience, you need to identify who they are, what interests they share, and why they follow you. A good understanding of your audience will not just tell you what to do but when your audience is most active. This gives you a time frame to engage with your audience and speeds up your growth on social media quickly.
Create a content strategy
A defined content strategy is a plan for how you will create and market content on social media. This plan should clearly outline how to maintain quality as well as the needs of your different audience segments.
Choose your social media platform wisely
Being on all social media platforms isn't going to get you the results you need. What matters most is that you're on the right ones.
To find out what social media platforms you should be on, you first need to find where your target audience loves to visit. That should be your starting point because you get to produce great content without overwhelming yourself.
A business that is targeting Gen Z and Baby Bloomers should be targeting social media platforms such as TikTok, Snapchat, Instagram, and Twitter. On the other hand, B2B businesses or those targeting older generations are more likely to target Facebook and LinkedIn.
Businesses can choose to post daily, weekly, or monthly. Whatever frequency you use should be determined by your brand strategy. The most common recommendation is to post once every weekday. However, there are a lot of uncertainties with recommendations like that.
The best thing you can do is test your strategies and engage with your audience. See how engagement fluctuates when you tweak your strategy. This will help you find the most effective path to success on social media.
Remember that it is a process and not a sprint. It takes time and work, but its rewards are worth it.
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